BASIC INFO
Zia Co. is a holding firm with more than 10 international brands under its commercial belt, ranging from home appliance to residential services. Their request to Radiant was for the design of an assortment of geometrically similar logos that will be used to represent Zia Co. and its subsidiaries; each having its unique look while retaining the standard base design used by the mother company. After creative discussions, it was decided to create a design model with its own thematic and geometrical rule set in order to be easily adapted for building their designs